Hellas Verona FC and Federalberghi Garda Veneto: a new partnership to unite sport, hospitality and the local area

Verona – Hellas Verona FC and Federalberghi Garda Veneto announce the launch of a new partnership for the 2026/27 sports season.

The collaboration was created with the aim of connecting sport, hospitality and local identity, offering the 400 businesses associated with Federalberghi Garda Veneto new opportunities to offer their guests and, at the same time, strengthening the bond between the Club and the area’s leading tourism sector.

The agreement also represents an opportunity to contribute to the seasonal adjustment of the tourism offer, encouraging the creation of new experiences linked to Hellas Verona matches and enabling accommodation facilities to attract new visitor flows also during the winter and lower-demand periods.

The project is developed through three main areas of collaboration. The first concerns Corporate Ticketing, with the possibility for facilities to access corporate season cards valid for the entire Championship and transferable match by match, to be made available to their guests.

The second area is dedicated to Hospitality, through the Hellas Garden experience, with season-ticket or single-match solutions that include dedicated services before, during and after the match, including pre- and post-match buffets, bar service during half-time and, on selected occasions, the opportunity to take part in Meet & Greet moments with the Gialloblù players.

The collaboration also includes Merchandising, offering associated facilities the possibility to purchase Welcome Kits and official Hellas Verona products to offer directly to their customers.

Through this new partnership, Hellas Verona and Federalberghi Garda Veneto intend to develop a synergy capable of enhancing the local area and broadening the visitor experience, creating new opportunities for connection between tourism and sporting passion and helping to make Verona and Lake Garda an increasingly attractive destination throughout the year.

“We are very pleased to launch this collaboration with Federalberghi Garda Veneto, an organisation deeply rooted in our territory and strategic for its development,” said Hellas Verona Executive President Italo Zanzi. “As Hellas Verona, we want to increasingly be a point of connection between sport, community, tourism and the excellences that make Verona and Lake Garda known and appreciated around the world. This partnership allows us to offer new opportunities to accommodation facilities and their guests, transforming football into a broader experience, one capable not only of telling the story of our Club and our territory, but also of contributing to its tourism promotion, creating new opportunities to experience and discover the city and the lake. It is a project born from a shared vision and one we are convinced can generate value for both organisations and for the entire territory.”

These, instead, are the words of Mattia Boschelli, Director of Federalberghi Garda Veneto: “It is with great pleasure that we welcome this partnership with Hellas Verona, because it creates a natural meeting point between two worlds strongly linked to Verona and Lake Garda: tourism and sport. Sport is, in every respect, a tourism product, capable of generating travel motivations, overnight stays and new opportunities for the territory, but it is also an international language that projects us towards new audiences and new markets and tells the story of our destination through a passion that knows no borders. In the end, one almost has to wonder why we did not think of it sooner.”