Hellas Verona Foundation and Migross Join Forces for the 'Casa Insieme a Voi' Project: New Gialloblù Shopping Bags Arrive

Verona – Starting Friday, July 31, the new Hellas Verona shopping bags will be available at all participating Migross stores in Verona and the surrounding province. The initiative is the result of a collaboration between Migross, Hellas Verona FC and Hellas Verona Foundation.

The initiative combines passion for the Club's yellow-and-blue colours with tangible support for an important social project in the local community. The shopping bag will be available for purchase at a price of €1.99 in all participating Migross supermarkets. For every bag sold, Migross will donate €0.50 to Hellas Verona Foundation.

The funds raised will support 'Casa Insieme a Voi', a project promoted by Hellas Verona Foundation in collaboration with Caritas Diocesana Veronese, aimed at creating a welcoming home for young women experiencing vulnerable circumstances. The goal is to provide them with a safe environment and support them on their journey towards personal and professional independence.

"As Hellas Verona Foundation, we are proud to support an initiative that transforms a simple everyday gesture into meaningful support for our local community," said Simona Gioè, Board Member of Hellas Verona Foundation and General Manager of the Club. "Thanks to our collaboration with Migross, we will be able to make an important contribution to the Casa Insieme a Voi project, once again demonstrating how the synergy between organisations that share the same values can generate a positive impact for our community".

"With this initiative, we want to give our customers the opportunity to support a meaningful project while carrying with them a symbol of their passion for Hellas Verona," commented Marco Mion, Chief Executive Officer of Migross S.p.A. "Our partnership with Hellas Verona is part of our history and is built on values we deeply share: care for people, commitment to the local community and a strong sense of belonging".

The initiative marks another step forward in the partnership between Migross and the Gialloblù Club, a relationship built over the years on shared values such as belonging, youth development and commitment to the local community, further strengthened during the 2025/26 season with Migross serving as Main Sponsor of Hellas Verona's Youth Sector.

Through a simple gesture such as purchasing the shopping bag, all Hellas Verona supporters and Migross customers will be able to make a tangible contribution to a project that creates lasting value for the entire Verona community.

The initiative will run from Friday, July 31, while stocks last, at participating Migross stores in Verona and the surrounding province, listed below.