Hellas Verona unveil new team coach developed in partnership with ATV
Verona – It was 2013 when Hellas Verona had just completed its remarkable journey from Serie C to Serie A under head coach Andrea Mandorlini and sporting director Giovanni Gardini. That same year marked the beginning of the partnership between Hellas Verona and ATV, which was immediately chosen by the Club as its official travel partner to safely transport the team to stadiums across Italy.
Today, the partnership between the Club, which represents the passion of thousands of Verona supporters, and the city's historic public transport company, which serves more than 150,000 passengers every day throughout Verona and its province, takes another step forward with the addition of a brand-new, state-of-the-art coach dedicated exclusively to the transport of the First Team and Club staff. The vehicle will be in service starting from the upcoming Coppa Italia and league fixtures.
"What we are presenting today is an important upgrade to our partnership with Hellas Verona. This is a long-standing collaboration that goes far beyond a commercial agreement and represents one of the most significant examples of ATV's commitment to supporting local sports organisations. Given the strong relationship we have built over the years, we wanted to send a clear signal for the future by providing Hellas Verona with this prestigious new coach – a top-of-the-range vehicle, fully customised and branded, comparable to those used by some of the most prestigious football clubs in Italy and across Europe. It is an investment we are proud of and one that we hope will bring good fortune to our Gialloblù," said ATV Chief Executive Officer Massimo Bettarello.
"Our partnership with ATV is proof of how a strong relationship can continue to grow and strengthen over time," said Hellas Verona General Manager Simona Gioè. "For more than ten years we have built a close bond with our local community. This new coach will provide the First Team with the highest standards of comfort and safety for every away trip throughout the season. We would like to thank ATV for its continued support. Travelling across Italy carrying the colours of Hellas Verona together with one of the city's historic partners is a source of great pride for all of us."
The new coach is a MAN Lion's Coach, measuring 13.90 metres in length and fully customised by ATV for Hellas Verona. Featuring 44 seats, spacious interiors and premium fittings, it offers the very best in passenger transport technology currently available. Its exclusive exterior design, created using the Club's colours and graphics, is intended to make the vehicle an ambassador for the Hellas Verona brand on roads throughout Italy, celebrating the Club's history, achievements and protagonists.