Hellas Verona and Infront | First B2B Event of the Season Held at 'Boscomantico' Restaurant / VIDEO

Verona - The first B2B event of the season, organised by Hellas Verona and Infront, took place on Tuesday 3 November at the 'Boscomantico' restaurant. The day was dedicated to discussions among partner companies, the sharing of new opportunities, and the development of business relationships.

The event opened with a welcome address from Federico Fornaris, Hellas Verona’s Marketing Manager, and Antonio Bisanti of Infront Italy, who organised the meeting together with the Club and welcomed the companies attending the season’s first B2B event. Also speaking were Valentina Giacomelli from Lollo’s Group, a company operating in the Food & Beverage sector, and Francesco Marini of Infront Italy.

The meeting brought together businesses already working with the Club and new partners who have recently joined the Gialloblù family, providing them with an opportunity to get to know one another and strengthen relationships. The day began with presentations from the Marketing departments of Hellas Verona and Infront, who showcased a number of projects linked to the Club’s community and its social and digital strategies, before continuing with a special session featuring Executive Chairman Italo Zanzi.

During the event, a project aimed at developing a local network for the tourism sector was presented, with the goal of creating new touchpoints between Hellas Verona and visitors to the city and the Lake Garda area. The initiative will involve a range of sectors, from hospitality businesses, also through the agreement with Federalberghi, to campsites, gastronomy businesses and retail outlets.

Throughout the morning, several initiatives promoted by the Hellas Verona Foundation were also presented. Among them was the solidarity hamper project, with proceeds going towards the refurbishment of an apartment for women in need, supported by Caritas as part of the 'Casa Insieme a Voi' project. Attention was also given to the collaboration with the Verona Marathon, an event in which Infront is involved this year as an organiser. In this context, the Hellas Verona Championship was presented, enabling participants to take part in the event at dedicated rates, with part of the registration fees being donated to the Hellas Verona Foundation and the project managed by Caritas.

Following lunch, the focus shifted to the actual B2B session: a dedicated networking and discussion opportunity designed to encourage new collaborations and maximise synergies between the various organisations in attendance.