The bond between football and community: the BKT Tour arrives in Verona

Verona - BKT, Title Sponsor of Serie BKT, kicks off the BKT Tour with the participation of legend Domenico Penzo at the Verona stop.

With the start of the new sports season, Serie BKT is back to ignite fans' passion. Alongside it, BKT, Title Sponsor of the league since 2018, is ready to take the field with an initiative dedicated to football enthusiasts. Following the success of its first edition, which visited the cities of Cesena, Modena, Reggio Emilia, and Sassuolo in Emilia-Romagna, the BKT Tour sets off again from Veneto. This three-stage journey will bring the leading Off-Highway tire manufacturer first to city squares and then to stadiums in Verona (November 1), Padua (November 7), and Vicenza (November 8), creating opportunities for connection and shared moments among fans, local communities, football legends, and content creators.

The initiative will culminate at EIMA, the International Agricultural and Gardening Machinery Exhibition, where the agrinfluencers involved in the project, Davide Gomiero and Costanza Bertuzzi, will take center stage alongside Giampaolo Pazzini, former striker for the Italian National Team and Hellas Verona.

Every stop on the BKT Tour will feature a cutting-edge Deutz-Fahr tractor, fully fitted with BKT tires and branded wrap, cruising through the host cities' streets alongside BKT's iconic mobile dugout, which will host meet-and-greets with club legends. The BKT Fan Zones will thus become hubs for fans and local communities, complete with entertainment activities and branded giveaways.

The project's opening event will take place on Sunday, November 1, in Verona, where BKT will set up a dual Fan Zone featuring yellow-and-blue legend Domenico Penzo. Invited by BKT, the historic Hellas Verona striker, who shared the pitch with great champions throughout his career, will reunite with supporters during the BKT Tour on the matchday of Hellas Verona-Carrarese.

Penzo will meet the public during an autograph session at the BKT Fan Zone in Piazza Cittadella from 11:30 AM to 1:00 PM. Adding to the day’s highlights will be agrinfluencer Massimo Facchetti and creators Two Twins from the digital community Chiamarsi Bomber, who will cover the event through exclusive social media content, helping engage fans who cannot attend in person.

Afterward, the BKT Fan Zone will move to the Bentegodi Stadium, at Piazzale Olimpia (South entrance), where supporters will have another chance to meet Penzo, snap a souvenir photo, and soak in the pre-match atmosphere ahead of kickoff.

The BKT Tour is just the first in a series of initiatives that BKT will roll out during the 2026-27 season in collaboration with the Lega Nazionale Professionisti B and Havas Play, the network specializing in sports marketing, fan engagement, and fan experiences. It is a calendar of events designed to bring the league closer to its supporters, making the Serie BKT experience even more engaging.